LinkedIn Content Engine

🔧 About This Automation Template

This powerful automation workflow — built using Make.com, OpenAI, Apify, and Google Sheets — enables a fully automated content repurposing system that sources high-performing LinkedIn posts, rewrites them using AI, and publishes them in your own tone of voice to your LinkedIn profile. It’s ideal for individuals and businesses looking to scale content output without sacrificing authenticity or strategy.

👤 Who Is This For?

Solopreneurs & Personal Brand Builders
Effortlessly grow your presence on LinkedIn by republishing top-performing content in your own voice.

Agencies & Social Media Managers
Automate LinkedIn content creation for clients, saving time and delivering consistent output.

Marketing Teams
Generate content at scale from a curated list of influencers or thought leaders.

Automation Enthusiasts
Looking to build end-to-end systems for content marketing using no-code tools and AI.

❓ What Problem Does It Solve?

Creating thoughtful, engaging LinkedIn posts consistently is time-consuming and requires creativity, strategy, and effort. This system solves that by:

✅ Scraping High-Engagement Posts
Uses Apify to pull top LinkedIn posts from selected creators or influencers.

✅ Filtering for Evergreen Content
Uses GPT-4 to intelligently identify posts worth repurposing based on content quality and universality.

✅ AI Rewriting in Your Tone of Voice
Automatically rewrites selected posts using custom prompts, style guides, and tone instructions.

✅ Smart Scheduling
Posts are staggered based on the latest scheduled post, avoiding spam and maximizing reach.

✅ LinkedIn Publishing Automation
Directly publishes to LinkedIn or saves drafts based on your scheduling preferences.

✅ Content Database & De-Duplication
Google Sheets is used to store scraped and generated content, track post status, and prevent duplicates.

⚙️ How It Works

1. Trigger & Scrape
   Triggered by an Apify actor run. Scrapes LinkedIn posts from a predefined list of profiles.
2. Filter for Relevance
   GPT-4 identifies whether each post is evergreen (repurposable) or personal (not suitable).
3. De-Duplication
   Checks Google Sheet database to ensure no reposting of existing content.
4. Rewriting with AI
   Uses OpenAI (GPT-4) to rewrite the content using your tone, style, and formatting preferences.
5. Smart Scheduling
   Assigns each new post a scheduled time by calculating the next available posting slot (e.g., every hour).
6. Publishing to LinkedIn
   Posts directly to your LinkedIn profile using the LinkedIn API via Make.com.
7. Tracking & Logging
   Google Sheets logs source post, rewritten version, posting time, and status for audit and tracking.

🛠️ Setup Instructions

1. Accounts & Tools Needed

• Make.com
• Apify
• OpenAI
• Google Cloud (Sheets API)
• LinkedIn Developer Account (for API posting)

2. Google Sheet Setup
   Set up two sheets: one for scraped posts, one for generated posts (template included).
3. Apify Setup
   Use or purchase a LinkedIn Post Scraper actor. Schedule it to run at your desired frequency.
4. Make.com Setup

• Add Apify, Google Sheets, OpenAI, and LinkedIn modules
• Set up authentication and API keys
• Use the shared blueprint for fast deployment

5. Prompt Tuning (Optional)
   Customize GPT prompts for tone of voice, style preferences, and formatting rules.
6. Schedule Posting
   Automatically stagger posts with hourly scheduling logic or adjust for your preferred cadence.

📦 Requirements

Accounts:

• Make.com
• OpenAI
• Apify
• Google Cloud (for Sheets)
• LinkedIn Developer API access

Credentials:

• API Keys for OpenAI & Apify
• LinkedIn OAuth Tokens
• Google Sheets access

Templates:

• Google Sheet database template
• Make.com automation blueprints (provided)

(Optional) Paid Plans may apply for OpenAI, Apify, and Make.com depending on usage.

🚀 Scale Your LinkedIn Growth

This automation system allows you to post like a thought leader — daily, consistently, and intelligently — without ever having to manually write a post. Let AI and automation do the heavy lifting while you focus on strategy and networking.