High-Ticket Email Outreach System

🔧 About This Automation Template

This powerful Make (formerly Integromat) automation workflow enables a fully automated, high-converting cold outreach system — perfect for B2B lead generation at scale. By simply dropping a Google Sheet of leads into a shared Google Drive folder, the system handles email enrichment, AI personalization, campaign deployment, and real-time logging, delivering 15–25% reply rates consistently.

👤 Who Is This For?

• Sales Teams & SDRs
  Eliminate manual prospecting and follow-up steps with a plug-and-play outreach system.
• Growth Agencies
  Deliver cold outreach campaigns for clients with minimal labor and impressive ROI.
• B2B Startups
  Scale outbound without hiring large sales teams or wasting hours on manual outreach.
• Automation Experts
  Implement modular, scalable flows for lead generation across various industries.

❓ What Problem Does It Solve?

Cold outreach is labor-intensive and low-yield without proper personalization and lead verification. This system solves that by:

• ✅ Automating Lead Processing & Enrichment
  Uses tools like AnyMailFinder to validate emails and OpenAI to personalize messages.
• ✅ Minimizing Manual Effort
  Only step required: drop a lead list into a folder. Everything else is hands-free.
• ✅ Scaling Personalization
  Leverages AI to craft individualized messaging that improves reply rates.
• ✅ Streamlining Campaign Deployment
  Automatically pushes enriched and personalized leads into Instantly campaigns.
• ✅ Reducing Time to First Contact
  Process 2,500+ leads in minutes and launch campaigns the same day.

⚙️ How It Works

1. Trigger & Input
   User (or VA) drops a Google Sheet of leads into a watched Google Drive folder.
2. Data Extraction
   Make.com watches the folder, reads the sheet rows, and parses the leads.
3. Email Validation
   Uses AnyMailFinder API to validate and enrich email addresses based on name and company.
4. AI Personalization
   Sends validated lead data to OpenAI API to generate personalized email copy.
5. Cold Email Campaign Launch
   Sends personalized leads to Instantly via API for automated outreach.
6. (Optional) Logging & Monitoring
   Can update a Google Sheet with validation results or send Slack/Discord notifications.

🛠️ Setup Instructions

1. Accounts & API Keys Needed
   • Make.com
   • Google Drive & Google Sheets
   • AnyMailFinder
   • OpenAI
   • Instantly
   • (Optional) Slack/Discord for notifications
2. Google Drive Setup
   • Create a shared folder for incoming lead lists.
   • Give edit access to VAs/team members if needed.
3. Google Sheet Format
   • Required columns: First Name, Last Name, Company Name, Title, Summary, etc.
   • Optional cleanup for odd characters (e.g., emojis).
4. Configure Make Scenario
   • Module 1: Watch files in Google Drive folder
   • Module 2: Read Google Sheet rows
   • Module 3: Validate email via AnyMailFinder (HTTP module)
   • Module 4: Personalize email via OpenAI (HTTP module)
   • Module 5: Send to Instantly via API
   • (Optional) Add Google Sheet update or notifications
5. API Authentication
   • Add Bearer tokens to HTTP modules using your API keys.
6. Test the Flow
   • Start with a small list (5–10 leads) to verify enrichment and personalization.

📦 Requirements

• Accounts: Make.com, Google, OpenAI, AnyMailFinder, Instantly
• Credentials: All relevant API keys (entered into Make HTTP modules)
• Folder & Sheet Setup: Shared Google Drive folder and properly formatted Sheets
• (Optional) Paid Plans: AnyMailFinder and OpenAI may require credits beyond free tier

🚀 Scale Your Outbound Efforts

Use this lean, high-performing automation to generate pipeline fast, eliminate busywork, and bring in consistent replies — all with just one manual action: dropping in a list.